Postcard from Manila: Juan Manuel De BorjaSeptember 11th, 2017
Juan Manuel De Borja (pictured) is Strategic Planning Director at Campaigns & Grey Philippines. Here, he shares his thoughts on communications from a society in transformation…
The Philippines is in the middle of massive changes. We have a one of the fastest growing economies in the world, turbulent politics, a population that’s doubled since the 1980s, and a median age that’s a bull’s eye for that demographic that’s a constant reminder we live in different times – Millennials.
When things change quickly, the buildup of tension can have major consequences. It happens in chemistry and politics – gunpowder and atomic bombs; Trump and Brexit. When it comes to marketing, the tension can be a huge opportunity and at the core of consumer insights.
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