Say Hello in Elephant: whiteGREY and the David Sheldrick Wildlife Trust partner to save an endangered languageAugust 12th, 2017
For World Elephant Day [12th August 2017], whiteGREY Australia has partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. The Trust and whiteGREY today launch ‘Hello in Elephant’ - a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared and heard around the world.
Elephants are one of the most human-like creatures on the planet, they share our emotional intelligence and sophisticated communication. But elephants are endangered, and so is their language. There were over 10 million African elephants in the early 20th century, now there are less than 400,000, by 2025 it’s projected only 190,000 will be left.
Dr. Dame Daphne Sheldrick, Founder of the David Sheldrick Wildlife Trust, said: “Elephants are so like us, and they express many of the same behaviours and characteristics as humans do. The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects.”
Chad Mackenzie, National Executive Creative Director at whiteGREY, said: “Partnering with these amazing organisations to give people a way to experience how wonderfully human-like elephants are, is what makes this project so exciting. Ideas like Hello in Elephant represent what is so inspiring about the industry we are in – to create work with the ability to become part of culture and change our world for the better.”
To say Hello in elephant and help save this endangered language: