Sensodyne – Sensitivity needs to be addressed daily

Hello Everybody,

We are delighted to share Sensodyne’s (GSK) new campaign, which reinforces ‘sensitivity needs to be addressed daily’.

Designed within the ambit of the global campaign, appropriately titled, ‘Apathy’,  it is aimed at countering the indifference of Sensitivity sufferers towards the problem. This communication touches upon the cause of sensitivity and on the potential risk if the problem is ignored.

As is the case with all the Sensodyne TVCs for India, this is shot in London, with the authentic dentists of Indian origin practicing in the UK.

 



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