Grey Group elevated Shahvez Afridi to Head of Strategy to lead P&G across the Asia Pacific region

[Press Release]

Shahvez AfridiSingapore, 18 March 2014 – Grey Group Asia Pacific has promoted Shahvez Afridi to Head of Strategy, looking after all of Grey Group’s strategic thinking on the Procter & Gamble account in the Asia Pacific region. In his new role, Afridi will be reporting to Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific and Tamara Ingram, President & CEO of Team P&G.

An Automobile Engineer with a Master’s in Management Studies, Shahvez has 19 years of end-to-end consumer insights and brand strategy experience across Asia-Pacific. These include marketing & brand management at Coca-Cola, research & consulting at the Nielsen Company as well as strategy & brand planning stints with BBDO, Lowe and Leo Burnett.

One of the most awarded planners in Asia, he has clinched awards such as the Cannes Black Lion for Creative Effectiveness, Jay Chiat Awards for Strategic Excellence and Silver at the WARC Prize for Asian Strategy. At the Effie Awards India, Shahvez has won two Golds, the Brand Equity award and the Uncommon Sense award which rewards innovation and counter-intuitive thinking. Accolades at the Asian Marketing Effectiveness Festival include Gold, Silver and Bronze awards as well as the Best Sustained Success award. In addition to all that, he has won the Creative Effectiveness Spike at Spikes Asia, an Effective Lotus at ADFEST Asia and struck Gold two years in a row at the Asia-Pacific Marketing Congress.

“As a planner who has won at every major effectiveness award show and coupled with his excellent performance, Shahvez has definitely demonstrated his ability to take on a bigger role within the network. His appointment as the thought leader on all Procter & Gamble brands we oversee is a clear indication on what we hope to achieve with Procter & Gamble – more famously effective work.” Singh said.

“He has shown a great amount of passion in enabling and inspiring the creative teams. Given his unparalleled experience, I believe we will see an even closer working partnership with our P&G clients,” Ingram said.

“It’s a privilege to take on this role and I’m looking forward to the challenges ahead. P&G is one of the most inspiring & exciting clients to partner. Their consumer-focused and brand-centric approach warrants continuous innovation with the message and the medium. One of the key challenges in this era of the ever-changing consumer is going from 360 (holistic) to 365 (always on),” Shahvez said.

Lecturing is one of Shahvez’s biggest passions and he has continually been invited as a guest speaker by several universities in India, Thailand and Singapore, including the Singapore Management University and the University of Oklahoma. He is also a keen student of Comparative Religion, an avid follower of Popular Culture, a film buff who watches at least one film a week, a reader of fiction that borders on reality, and a Paul Theroux clone in the making.



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