Small is the new big by Shahvez AfridiDecember 15th, 2014
In this game of “pinballing”, even a gentle brand push can get the brand ball to frantically ricochet, and keep ricocheting, in people’s consciousness, and their hearts & minds. So, brands don’t necessarily require making a big splash, sometimes just a mere nudge here or a prod there is all it takes to drum up a storm.
Thus, in this new social era, “small” is the new big!” – Shahvez Afridi, Head of Strategy for P&G APAC, Grey Group Asia Pacific
Shahvez shares with Campaign Brief Asia on how the smallest move leads to the biggest splash.
Read more on what he has to say here.