Small is the new big by Shahvez Afridi

Shahvez Afridi
“The social era works a bit like the pinball machine. Each nodal point representing the various social players: social natives, bloggers, influencers, celebrities, the entire caboodle.

In this game of “pinballing”, even a gentle brand push can get the brand ball to frantically ricochet, and keep ricocheting, in people’s consciousness, and their hearts & minds. So, brands don’t necessarily require making a big splash, sometimes just a mere nudge here or a prod there is all it takes to drum up a storm.

Thus, in this new social era, “small” is the new big!” – Shahvez Afridi, Head of Strategy for P&G APAC, Grey Group Asia Pacific

Shahvez shares with Campaign Brief Asia on how the smallest move leads to the biggest splash.

Read more on what he has to say here.



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