Swacch Bharat Mission – Grey Group IndiaNovember 10th, 2014
Mr. Narendra Modi, Prime Minister of India, announced that the Swachh Bharat Mission is to motivate the citizens of India to keep the country clean of garbage and dirt. The mission has taken the country by storm and every Indian seems to be bitten by the ‘Swachh Bharat’ bug. In order to support the exercise and continue the momentum, Grey Group India, who was recently awarded the creative duties of this mission has produced a new TVC as part of a larger campaign for the Swachh Bharat Mission.
Many offenders have no qualms about throwing garbage, littering the streets or even urinating in public. And so the campaign aims to “Shame” these offenders who do so – to make them realise what they are doing is wrong.
This is the first phase of the campaign which will be aired in 10 languages across all major networks in India.