The explosive growth in mobile devices and entertainment has had a positive impact on the digital industry in Indonesia. With the growth of affluence – an emerging middle class consumer – the industry will see an approximate 50% growth in the next five years. This booming growth of the digital sector will certainly have a positive impact on digital professionals.
Opens office in Jakarta to act as regional hub for SE Asia – As part of Grey Group’s aggressive digital push into Southeast Asia, Yolk(at)Grey sets up presence in one of Asia’s fastest-growing economies – Indonesia. Situated in the heart of the country’s bustling capital, Yolk(at)Grey Jakarta will be headed by former chief technology officer, Adrian Lee as general manager and will serve as the network’s technology hub in Southeast Asia.
Business owners do invest in digital, but in very small amounts. The potential is huge – but it seems that advertisers are not taking advantage of the burgeoning mobile opportunity.