It’s a win!

Grey Group AMEA has kicked off 2018 on a high note by winning the major Generali account on a regional scale, following a competitive multi-agency pitch process.

Managed out of Singapore – Grey’s hub in the Asia Pacific region, the …

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Andrew Boatman

Andrew Boatman: Emerging markets, the struggle is real

How have the mindsets of multinational brands shifted over the years, and how are marketing budgets best optimized today?

Andrew Boatman (Vice-President & Group Account Director, GSK, Grey Group Singapore) shares his thoughts


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