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Ten Daft Things A Creative Director Should Not Say, But Does – Bodhisatwa Dasgupta

The 10 daft things a creative director should not say, but does!



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Idea Theft

What should you do if a client that invites you for a pitch, listens to your ideas, takes the presentation, gives the business to an unheard-of agency, then pays them for a piddly amount to execute the ideas you presented?



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Resurrecting the long copy

It was born out of desperation, exasperation and the revelation that writers, just don’t write anymore. The art of long copy is dying a slow, cruel death. The advertising community needed a Renaissance of sorts – we needed to revive the power of words. For the sake of advertising, for the sake of clients, for the sake of the future generation. But most of all, for the sake of the craft.



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Bodhisatwa Dasgupta

The creative field allows us to solve problems, fix things, better the world that most straight jacketed professions don’t. It makes us give birth to something fantastic every single day.



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