huma edited

Huma Qureshi: Music Maketh the Ad – Will it Work Again for Levi’s?

When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex …



Read more
 
JT

Joseph Tsang – The Key for Brand Success in China is a Strong Digital Presence

Digital ad spending in China keeps rising, despite a minor slowdown in the world’s second-largest ad market. In fact, 57% of advertising spending in China will be directed to the internet in 2017, according to GroupM’s “This Year, Next Year”…



Read more