mh_bia

Michael Houston on the New Gig at Grey

Branding in Asia sat down in Seoul last week with Michael Houston during the Korea-leg of his “getting to know you” tour of Grey offices in Asia.

Just last August, the New York-based Grey Group, a century-old firm which ranks …



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huma edited

Huma Qureshi: Music Maketh the Ad – Will it Work Again for Levi’s?

When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex …



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JT

Joseph Tsang – The Key for Brand Success in China is a Strong Digital Presence

Digital ad spending in China keeps rising, despite a minor slowdown in the world’s second-largest ad market. In fact, 57% of advertising spending in China will be directed to the internet in 2017, according to GroupM’s “This Year, Next Year”…



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