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What’s Next for Chinese Brands?

This report also analyzes and ranks brand contribution. The higher the brand contribution rate, the stronger the brand value. Since this trend is so apparent, we can’t help but wonder, what are the benefits of high brand value? Of course, we can list all kinds of benefits from extensive research, demonstrations and theories. However, I just want to point out the obvious: companies with high-value brands usually operate better.



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Haruki Murakami: The Way of Work

That is why good novels inspire while management speeches bore and intimidate. If we spent a little more time observing every business
strategy or discussion, collecting more possibilities cautiously, rather than jumping to conclusions, we can plant those possibilities into our
reader’s heads. Each reader can play out those possibilities in his/her preferred sequence which is much easier for them to understand.



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