What’s Next for Chinese Brands?August 30th, 2013
This report also analyzes and ranks brand contribution. The higher the brand contribution rate, the stronger the brand value. Since this trend is so apparent, we can’t help but wonder, what are the benefits of high brand value? Of course, we can list all kinds of benefits from extensive research, demonstrations and theories. However, I just want to point out the obvious: companies with high-value brands usually operate better.