GreySpotlight – Edward Dai

Name: Edward Dai

Position: Associate Planning Director

Agency: Grey Shanghai



1. What is the longest you have gone without sleep?

I once spent almost 72 hours playing World of Warcraft without sleep when I was a college freshman.  …

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Joseph Tsang on creating great earned social media campaigns for China

Joseph shares with Clickz on the mistakes some social media campaigns are making and what are the good ones that echo success for the brand.

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Leon Liu shares ‘how to build a brand for the people’

Leon Liu’s article examines how one can build a brand for the public in today’s digital marketing world, and how their strategies have changed.

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Grey Beijing & Grey Jakarta strike GOLD at One Show 2013!

It is a fantastic day at the Grey office as the Grey Jakarta and Grey Beijing teams celebrate their win at One Show 2013! Congratulations guys!

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Li Ning

I was never an obedient kid, I guess I was born a rebel. I guess it’s either advertising or the triad for me, and I chose advertising.

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Iceberg – TUI Travel

There is more to Australia than the Sydney Opera House and there is more to Egypt than the Pyramid. This Cannes-winning campaign by Grey Group China shows you that with TUI, travelers could expect more than just a cliche visit to the iconic places of interest.

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