Financial Express_Dheeraj Sinha

Dheeraj Sinha shares with The Financial Express on advertising to women

For International Women’s Day, Dheeraj penned his thoughts for The Financial Express on advertising to women and advises on the ‘dos’ and ‘don’ts’.



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Grey

APAC Effie Awards welcomes Grey on board jury panel

This year’s APAC Effie Awards sees Dheeraj Sinha, Chief Strategy Officer, Grey Group South and Southeast Asia; Irene Wong, CEO, Grey Group Malaysia and Ali Shabaz, Chief Creative Officer, Grey Group Southeast Asia on the jury panel.



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Dheeraj Sinha_Adage

Dheeraj Sinha on AdAge’s Ad People of the Year list

Chief Strategy Officer Dheeraj Sinha of Grey Group South and Southeast Asia is recognised as one of the “Ad People of the Year” by AdAge in their #Recap2015 list.



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Dheeraj Sinha

Navigating With A Broken Compass – Dheeraj Sinha

Dheeraj Sinha, our Chief Strategy Officer for Grey Group South & Southeast Asia, shares with The Economic Times’ Brand Equity about what good is big data without reliable data to work with.



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Dheeraj Sinha’s opinion on Maggi’s shrinking market share

Dheeraj Sinha shares his opinion and suggestion with Campaign Asia-Pacific on why Maggi’s market share is shrinking.



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WPP

WPP Atticus Awards 2013/14′s win – Grey Group

Dheeraj Sinha and Sonya Misquitta were awarded “Highly Commended” in the Strategy category by WPP Atticus Award.



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Dheeraj Sinha

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’



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5 Learnings from AME 2013

I was judging at the recently concluded Asian Marketing Effectiveness awards –one of the most prominent effectiveness awards in our region besides the Effies, and take this opportunity to briefly share some learnings from this year’s judging. Here are my observations about what’s winning…



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