Nugroho Nurarifin

Nugroho Nurarifin: Neuro-Narrative – Brain-Computer Interface and the Future of Advertising



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Mayuresh Dubhashi

Welcome aboard, Mayuresh!

Grey Group India has appointed Mayuresh Dubhashi as Executive Creative Director. He will report to Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India. On the appointment, Sandipan said: “The combination of creative flair and a keen strategic mind is rare …



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VM1

Vidya Manmohan takes a stab at predicting the Dubai Lynx International Festival of Creativity



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Campaigns & Grey kick starts 2016 with huge Coke win

After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.



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Grey New Delhi bolsters creative leadership

Grey New Delhi bolsters creative leadership



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Alvin Lim

Grey Beijing new Executive Creative Director

Alvin Lim joins Grey Beijing as Executive Creative Director.



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Grey Group Malaysia brings onboard new ECD

Graham Drew joins as the new Executive Creative Director (ECD) of Grey Group Malaysia and Grey Digital Malaysia.



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Ompong Remigio_3

Creative Series: Barkers Don’t Like Barkers

My best ads were the ones greatly applauded by my children and pets, and have gone on to win trophies and increase sales for the brands so I concluded that they were my better resource for screening ideas.



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Tatsuhisa Nakajima_4

Creative Series: The Transition of the Advertising Industry

Another interesting change we have seen in recent years is that there is an increasing need to recognise and acknowledge the diversity in current consumer preferences. Strong branding strategies coupled with in-store activation activities such as point-of-purchase and sales promotions are critical for effective campaigns especially where there is a downturn in consumption.



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Grey Group Australia announces leadership change

Grey Group Australia announces the departure of CEO, Luke Waldren and the elevation of Michael Knox, Executive Creative Director who will become the Managing Partner of Grey Melbourne



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