Grey Group Singapore Adds Carles Puig to their Creative TeamMarch 19th, 2018
Grey Group India has appointed Mayuresh Dubhashi as Executive Creative Director. He will report to Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India. On the appointment, Sandipan said: “The combination of creative flair and a keen strategic mind is rare …
After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.
Grey New Delhi bolsters creative leadership
Alvin Lim joins Grey Beijing as Executive Creative Director.
Graham Drew joins as the new Executive Creative Director (ECD) of Grey Group Malaysia and Grey Digital Malaysia.
My best ads were the ones greatly applauded by my children and pets, and have gone on to win trophies and increase sales for the brands so I concluded that they were my better resource for screening ideas.
Another interesting change we have seen in recent years is that there is an increasing need to recognise and acknowledge the diversity in current consumer preferences. Strong branding strategies coupled with in-store activation activities such as point-of-purchase and sales promotions are critical for effective campaigns especially where there is a downturn in consumption.