Campaigns & Grey kick starts 2016 with huge Coke winFebruary 11th, 2016
After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.
Grey New Delhi bolsters creative leadershipOctober 9th, 2015
Grey New Delhi bolsters creative leadership
Grey Beijing new Executive Creative DirectorDecember 1st, 2014
Alvin Lim joins Grey Beijing as Executive Creative Director.
Grey Group Malaysia brings onboard new ECDNovember 27th, 2014
Graham Drew joins as the new Executive Creative Director (ECD) of Grey Group Malaysia and Grey Digital Malaysia.
Creative Series: Barkers Don’t Like BarkersMay 28th, 2014
My best ads were the ones greatly applauded by my children and pets, and have gone on to win trophies and increase sales for the brands so I concluded that they were my better resource for screening ideas.
Creative Series: The Transition of the Advertising IndustryApril 24th, 2014
Another interesting change we have seen in recent years is that there is an increasing need to recognise and acknowledge the diversity in current consumer preferences. Strong branding strategies coupled with in-store activation activities such as point-of-purchase and sales promotions are critical for effective campaigns especially where there is a downturn in consumption.
Grey Group Australia announces leadership changeApril 15th, 2014
Grey Group Australia announces the departure of CEO, Luke Waldren and the elevation of Michael Knox, Executive Creative Director who will become the Managing Partner of Grey Melbourne
Ompong Remigio is a jury member for Kidlat AwardsApril 7th, 2014
Ompong Remigio is on board the jury panel for Kidlat Awards 2014.
Creative Series: What I learnt at schoolMarch 7th, 2014
The heritage, the ingredients, the list of achievements, the science, the blah blah blahs. What brands have done is of no interest to today’s shopper. Consumers are more interested in what you’re doing now. Right now.