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Experience #TheEverydayEffect of P&G

What if one day you received a blue box filled with goodies from P&G, personally delivered to your doorstep? Check out how P&G affects change in the lives of ordinary Japanese in the campaign “The Everyday Effect”, developed and executed by Grey Tokyo:



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masanori - featured

A Creative’s Thoughts: Post-Great East Japan Earthquake

What I thought post-Great East Japan Earthquake on Mar 2011 was to go back to the starting point of how to make advertising. More than 18,000 people lost their lives, with many injured and missing. I thought a lot about how Tokyo felt at the time, how it was to actually be at the disaster areas and how I could convey these thoughts through the variation of mediums.



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