Joseph Tsang – The Key for Brand Success in China is a Strong Digital Presence

Digital ad spending in China keeps rising, despite a minor slowdown in the world’s second-largest ad market. In fact, 57% of advertising spending in China will be directed to the internet in 2017, according to GroupM’s “This Year, Next Year”…

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Grey Group Greater China Unveils Integrated End-to-End Structure for the Network’s Fastest Growing Market

On 1 August, Grey Group will unveil a new end-to-end structure for Greater China that fully integrates its specialist agencies in below-the-line and digital social media: Star Echo, DPI, BrandCom, ArtM and Easycom to fuel innovative holistic solutions for its …

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Joseph Tsang

A super ecosystem is rising from the East by Joseph Tsang

In Joseph Tsang’s piece, he looks into one of the spotlighted topics in the last decade, the ecosystem, and how one is rising fast in the East.

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Grey Group Greater China’s action-packed event for Hong Kong Tourism Board

Grey Group Greater China has organized the action-packed Cathay Pacific/HSBC Hong Kong Sevens 2016 for Hong Kong Tourism Board.

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Benjamin Li as a guest judge at Hong Kong Polytechnic University

Benjamin Li, Marketing & PR Director, Grey Group Greater China, was invited as a guest judge for the final presentation of ‘Stop Modern Slavery’.

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Joseph Tsang on creating great earned social media campaigns for China

Joseph shares with Clickz on the mistakes some social media campaigns are making and what are the good ones that echo success for the brand.

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TH Peng moves to a global role

With effect from 1st January, TH Peng, Chairman & CEO of Grey Group Greater China, will be moving to a newly created global role as Executive Director of Grey Group. He will report directly to Jim Heekin, Chairman & CEO of Grey Group, and will continue to be based out of Hong Kong.

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Great news from Grey Group Greater China

Grey Group Hong Kong won four Bronzes and six merits at last night’s 2015 Kam Fan Awards.

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Desmond & Keith

Desmond & Keith to helm HK operations

TH Peng: “I’m confident that Keith & Desmond are the best men for the job. They deserve it. The creation of this duo team demonstrates the importance of the Hong Kong market to Grey. It is a very positive step for the future, allowing me to leverage our knowledge of the market and the talents across Greater China.”

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What’s Next for Chinese Brands?

This report also analyzes and ranks brand contribution. The higher the brand contribution rate, the stronger the brand value. Since this trend is so apparent, we can’t help but wonder, what are the benefits of high brand value? Of course, we can list all kinds of benefits from extensive research, demonstrations and theories. However, I just want to point out the obvious: companies with high-value brands usually operate better.

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