Yasushi Ogata

Grey Group Japan welcomes Yasushi Ogata

Yasushi Ogata joins Grey Group Japan as Senior Creative Director. He reports to Tatsuhisa Nakajima, VP, Executive Creative Director of Grey Group Japan.



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Scent Mix Recipe 12

Procter & Gamble: Launch of Lenor’s “Aroma Jewel”

Lenor’s “Scent Mix Recipe 12” campaign helps to solve consumers’ worries of mixing two things together and ending up with a scent that they dislike



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Tatsuhisa Nakajima_4

Creative Series: The Transition of the Advertising Industry

Another interesting change we have seen in recent years is that there is an increasing need to recognise and acknowledge the diversity in current consumer preferences. Strong branding strategies coupled with in-store activation activities such as point-of-purchase and sales promotions are critical for effective campaigns especially where there is a downturn in consumption.



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Effie

APAC Effie Awards 2014

The APAC Effie Awards 2014′s glitzy night saw a Silver Effie and a shortlist.



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Gaku

Gaku Takai

Creation is my life work and it is my joy that what I created could move or change the society.



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Picture2

Experience #TheEverydayEffect of P&G

What if one day you received a blue box filled with goodies from P&G, personally delivered to your doorstep? Check out how P&G affects change in the lives of ordinary Japanese in the campaign “The Everyday Effect”, developed and executed by Grey Tokyo:



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masanori - featured

A Creative’s Thoughts: Post-Great East Japan Earthquake

What I thought post-Great East Japan Earthquake on Mar 2011 was to go back to the starting point of how to make advertising. More than 18,000 people lost their lives, with many injured and missing. I thought a lot about how Tokyo felt at the time, how it was to actually be at the disaster areas and how I could convey these thoughts through the variation of mediums.



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