Cannes Contenders – The Craft Train (JP)June 8th, 2018
The Japanese have traditionally nurtured deep passion and respect for KOGEI (handicrafts), priding themselves on unbelievably intricate and uniquely creative traditional crafts. However, interest in the art form has waned in the younger generations of late.
Japan’s leading toy manufacturer, …
Grey Group Japan wins at New York FestivalsMay 23rd, 2018
Grey Group Japan’s Craft Train was awarded the Bronze award at the New York Festival! The work was shortlisted under 3 categories (Design Craft, Outdoor, and Package/Product Design), and won the the Design Craft (Art Direction) category.
Navel gazing a big problem for advertising, admits Grey’s global CEOApril 27th, 2018
Change of Leadership at Grey Group JapanDecember 11th, 2017
Grey Group AMEA has announced today that Yumi Shibuya will be taking on the new role of Non-Executive Chairperson, with Yukiko Ochiai stepping up as the new Chief Executive Officer of Grey Group Japan.
Shibuya joined Grey as an Account …
Grey Group Japan welcomes Yasushi OgataJuly 29th, 2014
Yasushi Ogata joins Grey Group Japan as Senior Creative Director. He reports to Tatsuhisa Nakajima, VP, Executive Creative Director of Grey Group Japan.
Procter & Gamble: Launch of Lenor’s “Aroma Jewel”April 24th, 2014
Lenor’s “Scent Mix Recipe 12” campaign helps to solve consumers’ worries of mixing two things together and ending up with a scent that they dislike
Creative Series: The Transition of the Advertising IndustryApril 24th, 2014
Another interesting change we have seen in recent years is that there is an increasing need to recognise and acknowledge the diversity in current consumer preferences. Strong branding strategies coupled with in-store activation activities such as point-of-purchase and sales promotions are critical for effective campaigns especially where there is a downturn in consumption.