wyfs

Grey Group Japan – Pantene campaign



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Cannes Contenders – The Craft Train (JP)

The Japanese have traditionally nurtured deep passion and respect for KOGEI (handicrafts), priding themselves on unbelievably intricate and uniquely creative traditional crafts. However, interest in the art form has waned in the younger generations of late.

Japan’s leading toy manufacturer, …



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Grey Group Japan wins at New York Festivals

Grey Group Japan’s Craft Train was awarded the Bronze award at the New York Festival! The work was shortlisted under 3 categories (Design Craft, Outdoor, and Package/Product Design), and won the the Design Craft (Art Direction) category.

Bravo!

 …



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Navel gazing a big problem for advertising, admits Grey’s global CEO

In Tokyo, Campaign asked Michael Houston about WPP without Martin Sorrell, why big clients are increasingly dissatisfied, and how the industry can be more welcoming.


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Michael Houston’s visit to Korea & Japan



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Febreze, presented by Grey Group Japan



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Change of Leadership at Grey Group Japan

Grey Group AMEA has announced today that Yumi Shibuya will be taking on the new role of Non-Executive Chairperson, with Yukiko Ochiai stepping up as the new Chief Executive Officer of Grey Group Japan.

Shibuya joined Grey as an Account …



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Yasushi Ogata

Grey Group Japan welcomes Yasushi Ogata

Yasushi Ogata joins Grey Group Japan as Senior Creative Director. He reports to Tatsuhisa Nakajima, VP, Executive Creative Director of Grey Group Japan.



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Scent Mix Recipe 12

Procter & Gamble: Launch of Lenor’s “Aroma Jewel”

Lenor’s “Scent Mix Recipe 12” campaign helps to solve consumers’ worries of mixing two things together and ending up with a scent that they dislike



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Tatsuhisa Nakajima_4

Creative Series: The Transition of the Advertising Industry

Another interesting change we have seen in recent years is that there is an increasing need to recognise and acknowledge the diversity in current consumer preferences. Strong branding strategies coupled with in-store activation activities such as point-of-purchase and sales promotions are critical for effective campaigns especially where there is a downturn in consumption.



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