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Sayaka Adachi is the Rising Star of AMEA

 

Congratulations to Sayaka Adachi, Senior Account Director, Grey Tokyo, for being chosen as the Rising Star of AMEA.

 

Sayaka joined Grey Tokyo in 2011 as a Senior Account Executive and currently leads P&G’s beauty care accounts, including Pantene …



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Experience #TheEverydayEffect of P&G

What if one day you received a blue box filled with goodies from P&G, personally delivered to your doorstep? Check out how P&G affects change in the lives of ordinary Japanese in the campaign “The Everyday Effect”, developed and executed by Grey Tokyo:



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masanori - featured

A Creative’s Thoughts: Post-Great East Japan Earthquake

What I thought post-Great East Japan Earthquake on Mar 2011 was to go back to the starting point of how to make advertising. More than 18,000 people lost their lives, with many injured and missing. I thought a lot about how Tokyo felt at the time, how it was to actually be at the disaster areas and how I could convey these thoughts through the variation of mediums.



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npo reflection - featured

NPO Reflection Project: Cigarette Butts

What would you do if you see giant-sized cigarette butts scattered across the city? The team at Grey Tokyo placed 100 of these at the heart of Tokyo for the NPO Reflection Project. When a passerby picks it up, he or she will find a garbage bag printed with a ‘Thank You’ note and an invitation to the next round of clean-up. Result: 300% increase in participants for the next clean up. Brilliant, we say!



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masanori - featured

Masanori Tagaya in Winner’s Circle for “Creator of the Year” 2012

Congrats to Masanori-san from Grey Tokyo who was recently awarded “Medalist” for “Creator of the Year” 2012!



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Why did the Samurai cross the road?

Help Kyle the Samurai navigate the streets of Japan to meet his girlfriend at the Grey Tokyo office. Also starring: Yumi Shibuya, President & CEO, Grey Group Japan.



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Ryo Hasegawa - featured

Ryo Hasegawa

Seeing what I’ve never seen before, touching things I’ve never touched before, tasting what I’ve never tasted before, smelling what I’ve never smelt before and hearing sounds I’ve never heard of before – all these spark my interest in creative role.



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