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Huma Qureshi: Music Maketh the Ad – Will it Work Again for Levi’s?

When the English model Nick Kamen strolled into a laundrette in 1985 to the sound of Marvin Gaye’s I Heard It Through The Grapevine, Levi’s knew what it was doing. Music, subtle humour, emotional connection, 501 jeans, sex …



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Huma Qureshi on Saudi Marketing Insights

After more than two decades of activism, women will soon be allowed to drive in Saudi Arabia. It’s a historic moment, and one that is as much economic as it is egalitarian.

For car manufacturers, the Kingdom’s decision to allow …



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