Joseph Tsang – The Key for Brand Success in China is a Strong Digital Presence

Digital ad spending in China keeps rising, despite a minor slowdown in the world’s second-largest ad market. In fact, 57% of advertising spending in China will be directed to the internet in 2017, according to GroupM’s “This Year, Next Year”…

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Grey Group Greater China Unveils Integrated End-to-End Structure for the Network’s Fastest Growing Market

On 1 August, Grey Group will unveil a new end-to-end structure for Greater China that fully integrates its specialist agencies in below-the-line and digital social media: Star Echo, DPI, BrandCom, ArtM and Easycom to fuel innovative holistic solutions for its …

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Joseph Tsang

A super ecosystem is rising from the East by Joseph Tsang

In Joseph Tsang’s piece, he looks into one of the spotlighted topics in the last decade, the ecosystem, and how one is rising fast in the East.

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Joseph Tsang on creating great earned social media campaigns for China

Joseph shares with Clickz on the mistakes some social media campaigns are making and what are the good ones that echo success for the brand.

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Joseph Tsang and Canon Wu on China’s Digital A-List

Campaign Asia-Pacific selects Joseph Tsang and Canon Wu on their first China Digital A-List.

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