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P&G helps Indonesian athletes apologize to their mothers

To Indonesians, the holy month of Ramadhan means a time of reunion with loved ones. Millions of Indonesians travel home to be with their parents and enjoy the festivities.

However, in the competitive world of sport, taking time off is …



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Nugroho Nurarifin on Brandz



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Nugroho Nurarifin: Neuro-Narrative – Brain-Computer Interface and the Future of Advertising



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Nugroho Nurarifin – It is not always about a fresh start

“In an industry where the main product is all about creativity, it is of course natural for advertising industry to put a lot of emphasis on newness. Moreover, as innovation is a dominant theme of this age, again, it’s not …



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Grey Group Indonesia Announces Senior Management Additions

Grey Group Indonesia has announced the dual appointments of Sawitri Hertoto (Head of Activation) and Nugroho Nurarifin (Executive Creative Director) from McCann. Based in Jakarta, they will report to Monika Rudijono (President Director, Grey Group Indonesia).

Sawitri returns to Grey …



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