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Nugroho Nurarifin – It is not always about a fresh start

“In an industry where the main product is all about creativity, it is of course natural for advertising industry to put a lot of emphasis on newness. Moreover, as innovation is a dominant theme of this age, again, it’s not …



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Grey Group Indonesia Announces Senior Management Additions

Grey Group Indonesia has announced the dual appointments of Sawitri Hertoto (Head of Activation) and Nugroho Nurarifin (Executive Creative Director) from McCann. Based in Jakarta, they will report to Monika Rudijono (President Director, Grey Group Indonesia).

Sawitri returns to Grey …



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