Pantene Hair Fall Control 1

GREYnJ United and Pantene directs the focus on hair fall control

GREYnJ United Bangkok planned and created an integrated campaign for the Pantene Hair Fall Control series. With the rise in air pollution, Pantene Thailand wanted to drive awareness about the urgent need to protect one’s hair with Pantene HFC.

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8_edit

A very warm welcome to Asim Naseer

Last week, as part of our Grey Curious initiative, we invited Asim Naseer, Global Marketing Director, P&G Skincare, down to share his insights on campaigns which have made a difference.

 

Asim also provided his expert take on the campaigns …



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id1

Grey Group Indonesia Hari Raya Campaign with Pantene & Downy

Pantene, Downy, and Grey Group Indonesia have partnered in a new campaign this Ramadhan. Every Idul fitri season, Indonesians ask each other for forgiveness to turn life anew. But when it comes to saying sorry to Mom, it is not …



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Yash -

Yashaswini Samat (EVP – P&G APAC) takes on additional responsibility for all P&G brands for Middle East and Africa

Yashaswini Samat, EVP – P&G APAC, (Yash to most of us) who oversees P&G, Grey’s largest business in APAC, will now take on the additional responsibility for managing all P&G brands for Middle East and Africa.

 

 

A Grey …



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pantene

Grey Mumbai’s new campaign for Pantene

Pantene’s (P&G) new campaign, created by Grey Mumbai, features Anushka Sharma, Karan Johar and Dilshad Pastakia.



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MARIONMANALO_Campaigns&Grey Manila

GREYSpolight: Marion Manalo

In this week’s GREYSpolight, we bring you Marion Manalo, Account Director (P&G), Campaigns & Grey.



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clickz

Leon Liu shares ‘how to build a brand for the people’

Leon Liu’s article examines how one can build a brand for the public in today’s digital marketing world, and how their strategies have changed.



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Gillette

The Best A Fan Can Get on Ranveer Singh’s Top 10 list

Ranveer Singh, actor and previously copywriter, shares his top 10 favourite ads with Brand Equity.



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Pantene_HairOnIce_PRPhoto_3

Grey Group Asia Pacific skates on thin ice to demonstrate Pantene’s hair transformation promise

In a saturated category that is littered with claims and promises that consumers hardly ever listen to, Pantene needed a campaign that would engage the jaded consumers in the Philippines and break the ice with them.



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Shahvez Afridi

Small is the new big by Shahvez Afridi

Shahvez shares with Campaign Brief Asia on how the smallest move leads to the biggest splash.



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