Yash -

Yashaswini Samat (EVP – P&G APAC) takes on additional responsibility for all P&G brands for Middle East and Africa

Yashaswini Samat, EVP – P&G APAC, (Yash to most of us) who oversees P&G, Grey’s largest business in APAC, will now take on the additional responsibility for managing all P&G brands for Middle East and Africa.



A Grey …

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Grey Mumbai’s new campaign for Pantene

Pantene’s (P&G) new campaign, created by Grey Mumbai, features Anushka Sharma, Karan Johar and Dilshad Pastakia.

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MARIONMANALO_Campaigns&Grey Manila

GREYSpolight: Marion Manalo

In this week’s GREYSpolight, we bring you Marion Manalo, Account Director (P&G), Campaigns & Grey.

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Leon Liu shares ‘how to build a brand for the people’

Leon Liu’s article examines how one can build a brand for the public in today’s digital marketing world, and how their strategies have changed.

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The Best A Fan Can Get on Ranveer Singh’s Top 10 list

Ranveer Singh, actor and previously copywriter, shares his top 10 favourite ads with Brand Equity.

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Grey Group Asia Pacific skates on thin ice to demonstrate Pantene’s hair transformation promise

In a saturated category that is littered with claims and promises that consumers hardly ever listen to, Pantene needed a campaign that would engage the jaded consumers in the Philippines and break the ice with them.

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Shahvez Afridi

Small is the new big by Shahvez Afridi

Shahvez shares with Campaign Brief Asia on how the smallest move leads to the biggest splash.

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Bernadette & Eres

Campaigns & Grey elevates Bernadette Rome and Eres Aspi

P&G account leaders at Campaigns & Grey, Bernadette Rome and Eres Aspi, have both been promoted to Vice-President, Account Management.

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A Silver for Grey Group Singapore

SPH iink Awards 2014 awarded a Silver to Grey Group Singapore for the work “Mario” done for Procter & Gamble.

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Shahvez Afridi a guest speaker at SP Jain School of Global Management

Shahvez Afridi provided an hour and a half lecture for the students at SP Jain School of Global Management.

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