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Silver for Grey Group India!

Grey Group India has won a Silver Lion at Cannes 2018 festival of creativity. The award is won in the Health & Wellness category for the campaign for Mahindra Rise.

 

Sandipan Bhattacharyya, Chief Creative Officer Grey Group India said,



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Cannes Contenders – The Health Purse

An Indian multinational car manufacturing company Mahindra Rise has taken an initiative to create awareness amongst women in rural India against the Breast Cancer disease through campaign ‘The Health Purse (Sehat Ka Batua)’. #RiseForGood

Problem

The incidence of breast cancer …



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