Eric Leong

David Beckham a role model for Hong Kong househusbands

As an acknowledgement of this emerging social phenomenon, in the past few years marketers have shifted some of their focus away from the traditional subject of housewives to target and feature househusbands in advertisements for household products around the world. This form of dad-centric advertising, affectionately known as ‘dadvertising’, has also made it to Hong Kong with major campaigns from the likes of Swipe and Samsung portraying husbands who are skilled at taking care of both the kids and the house.



Read more