CEO Series: “Organised Chaos” – A reality in digitalMay 23rd, 2014
In today’s day and age, or rather the digital age, the consumer is the most tortured soul – tortured by brands, by the choices or options he has, the decisions he has to make, peer pressure, family pressure…and whatever else. This is unlikely to change. In fact, the clutter is just going to increase. Not just in terms of brand choices but also in terms of ever-changing digital content or technologies the consumers will absorb or adopt. In simple terms, it will be absolute chaos.