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Grey Group kicks off digital expansion in Asia with launch of Yolk(at)Grey

Poised to surf SE Asia powerful digital wave with launch of Yolk(at)Grey – Grey Group, one of the largest integrated communications network in the region today announced the establishment of Yolk(at)Grey in key Southeast Asia markets, namely Philippines, Indonesia and Vietnam.



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Makeover of Grey Group HQ in Singapore

Check out the new office!



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Looking for puppies? Visit: PawfectPets.sg

Did you know that most of the adorable puppies you saw on pet shops’ window displays are products of puppy mills? And that by buying them, you are indirectly encouraging the growth of a cruel industry that allows animal abuse? Yolk aims to shed light on the cruelty of puppy mills through Pawfect Pets.



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What is the big digital idea?

The way to grapple with digital is to step beyond the all important “ideas” and look at the business objectives, and how digital can help fulfil those business objectives.



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360 killed the digital star

Don’t get me wrong, a digital creative director is still a great asset… But I will risk life and limb here to say it is not so much a creative input but a digital specialists’ point-of-view.



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