Cannes Contenders – The Craft Train (JP)

The Japanese have traditionally nurtured deep passion and respect for KOGEI (handicrafts), priding themselves on unbelievably intricate and uniquely creative traditional crafts. However, interest in the art form has waned in the younger generations of late.

Japan’s leading toy manufacturer, TAKARA TOMY, is dedicated to reviving interest in crafts, and created ‘The Craft Train’ to stimulate creativity in children towards Lacquer Art, Kyoto Bamboo Art, Hakone Wooden Mosaic and Edo Kiriko.

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