Volvo targets busy families in new XC60 campaign

Volvo Car Australia has launched a new campaign aimed at busy families to highlight the safety and convenience benefits of its best-selling XC60 SUV.

Created by Grey Sydney, the “Makes Parenting Look Easy” campaign harnesses the Swedish car maker’s well-known reputation for safety via three 15-second TVC’s and content films. The campaign also includes out-of-home executions, extensive digital and social material, radio, press and direct marketing to both customers and prospects.

Volvo Car Australia Marketing Communications Director Oliver Peagam said, “Busy parents are used to juggling numerous tasks every day, including ferrying the kids around. This campaign shows how the XC60’s mix of safety and convenience features like rear parking camera and automatic tailgate opening helps makes the driving experience that much safer and convenient.”

“Parenting is chaotic at best. So if Volvo’s incredible technology and safety features can create the illusion that you’ve got it under control, then I’m in,” said Chad Mackenzie, Creative Director of Grey Sydney.

The campaign reinforces key safety features in the XC60, such as City Safety Auto Braking, Lane Departure Warning, and Volvo’s in-built two-stage booster cushions for young children.

The campaign will run from April to June.

View the videos below.

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