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Cannes Contenders – The Health Purse

An Indian multinational car manufacturing company Mahindra Rise has taken an initiative to create awareness amongst women in rural India against the Breast Cancer disease through campaign ‘The Health Purse (Sehat Ka Batua)’. #RiseForGood

Problem

The incidence of breast cancer …



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Living Seawall hero shot

Volvo takes ocean sustainability to a new level

Luxury car brand, Volvo Car Australia (VCA) has launched its latest innovative sustainability project, Living Seawall, created in collaboration with whiteGREY, Sydney Institute of Marine Sciences (SIMs), and Reef Design Lab. VCA joined the United Nations’ World Environment Day initiative, …



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Karim Nader underlines his hope for Lebanon’s ad industry



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P&G helps Indonesian athletes apologize to their mothers

To Indonesians, the holy month of Ramadhan means a time of reunion with loved ones. Millions of Indonesians travel home to be with their parents and enjoy the festivities.

However, in the competitive world of sport, taking time off is …



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Grey South Africa’s Revlon campaign



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Cannes Contenders – The Craft Train (JP)

The Japanese have traditionally nurtured deep passion and respect for KOGEI (handicrafts), priding themselves on unbelievably intricate and uniquely creative traditional crafts. However, interest in the art form has waned in the younger generations of late.

Japan’s leading toy manufacturer, …



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Cannes Contenders – Friendshit (TH)

GREYnJ United partnered with Kasikornbank to launch ‘Friendshit’, a case study on leveraging trademark storytelling to narrate a universal truth.
Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, …



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